📖 The wire we
wished existed.
Press releases used to be a rounding error in an SEO budget. We rebuilt the model so every dollar buys measurable link equity.
Traditional PR wires optimise for reach. We optimise for equity — the kind Google's algorithm can measure. That's the only real difference, and it changes everything about how the service is built.
No syndication footprints. No throwaway subdomains. No 30-day archive purges. Just permanent, dofollow placements on publishers people actually read.
How we got here.
The frustration
Working in-house SEO, we paid $2,000 for a national wire release and got 400 nofollow placements. Zero ranking movement. Something had to give.
The first deals
We reached out to publishers directly and negotiated dofollow attribution in the sponsored terms. A few said yes. Then a few dozen.
The remix engine
We added editorial rewriting so the same story could run as five distinct pieces across different publishers and dates — the way earned coverage actually looks.
Today
1,400+ publishers, 5,000+ campaigns shipped, and a refund rate under half a percent. Still boutique enough to answer emails ourselves.