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playbook.
Field notes on turning press releases into ranking movement. No fluff, no gated PDFs, no vendor propaganda.
Every piece.
9 articles · written by Erin Herny⚔️ Press release vs guest posting: what actually works better for link building?
They aren't the same tool. Here's when a release beats a guest post — and the far more common case where it doesn't.
🏆 The 5 best press release platforms for SEO and link building
Not all wires pass link equity. A hands-on look at the platforms that actually help rankings — with pricing, DR, and link type.
⚓ What anchors should you use for your press release?
The anchor mix that helps you rank without waving a Penguin-shaped flag at Google. With industry data on what most releases actually use.
🔎 Are press releases nofollow or dofollow? A market analysis
We audited how the biggest outlets treat syndicated releases — USA Today, Yahoo Finance, Benzinga and more. Here's what they actually do.
🧭 Press release backlinks — what does Google actually say about them?
The 'Google hates press release links' line is a decade-old quote taken out of context. Here's the current, more nuanced picture.
🔗 How to use press releases for link building (the modern playbook)
Old-school wire syndication barely moves the needle anymore. Here's how to combine dofollow placements, remixing and other tactics into a link engine.
📊 Do press releases help a website rank higher on Google?
The short answer is 'a little, in the traditional model — a lot more if you know what to do with them.' The long answer is below.
🧠 Dofollow vs nofollow, explained simply
One line of HTML decides whether a backlink passes link equity — or nothing at all. Here's the plain-English version.
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